Why Marketing Meetings Cost So Much

… and What To Do About ItWall Clock by dklimke @ Flickr

The typical marketing department meets at least once a week. The team gets together, reviews the priorities for the week, the marketing manager updates everyone on upcoming deadlines, and each person may discuss an issue that has come up or ask a question about a certain deliverable. If everything goes according to plan, the meeting is over in about 45 to 60 mins.

Not very painful, but also not too productive either. And that’s only one meeting. If you really start counting the number of times where you have to get the team together to discuss a campaign, get status updates, or even chat about the upcoming budget cuts you will soon realize you don’t have much time for anything else. And you’re not alone… we’ve all been there.

That’s why the folks at Vaporware Labs created the satirical “Meet or Die” website, where you can enter the meeting information (duration, how many people, etc.) and see how much you are spending during that time. Not only that, but it also shows how you compare against the industry and to lift your spirits you can see what other visitors are saying about their own meetings. Misery loves company, right?

MEETorDIE - Where Lousy Meetings Live on Forever

Another interesting tool is the Payscale Meeting Miser, an online real-time calculator that you can use during meetings to tell you how much money you’re throwing down the drain by the minute. You can also setup an alarm to alert you when you reach a certain “budget” for that meeting.

PayScale Meeting Miser

If we calculate a simple one-hour meeting with the typical marketing department comprised of a Marketing Manager, a Senior Graphic Designer, a Copywriter, an Events Coordinator, and a Marketing Coordinator, our 60 minutes marketing gathering costs about $2.52 per minute which is over $150 per hour (you can adjust the cost based on job titles and location, which draws from Payscale’s salary database). Multiple that by the number of meetings you have per week and you can see how that money could be better spent. And that’s with a small team, so you can adjust your calculations based on your company’s marketing department.

Is there a better way?

Well, we think so. That’s why we created Aprix Marketing Manager. By uploading your files online, managing your marketing workflow online, and automatically receiving and sending alerts you can cut down on the number of meetings you have and focus on actually doing marketing. If you can eliminate 1 meeting per week, you have already paid for the software and gotten your money back. Check out our online tour and contact us if you want to become more productive and have less meetings.

About Daniel Kuperman

Daniel is the CEO and Co-Founder of Aprix Solutions. Follow him on Twitter @danielkuperman.

2 Responses to “Why Marketing Meetings Cost So Much”

  1. Derek A December 30, 2010 at 9:36 pm #

    I can’t tell you how many of those meetings I’ve attended. The same reviews over and over again. I think you’re onto something.

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