Darth Vader: Marketing Manager?

I had to do a demo once and decided to use a bit of humor. Since I was showing how Aprix Marketing Manager, ourDarth Vader, from Wikipediaproduct, helps marketing managers plan their campaigns and manage marketing workflow, I thought that showing how Darth Vader would manage the Empire’s marketing department would elicit a good chuckle.

Since I showed that first demo I have started showing it to everyone. Everyone knows Star Wars, even if they are not fans, and it makes for a good ice breaker. Also, helps keep the focus of the conversation on the benefits and features instead of on the content that I am showing.

Others have wondered how the meeting to name the Death Star would have gone and comparisons between Vader and Yoda’s presentation style are also out there. Darth Vader even has a twitter account, but a whole marketing campaign? I haven’t seen one.

So what would The Mighty Empire’s Marketing Department be working on? Here are some topics I use during my demo and that we have discussed adding:

  • Crush the Rebels Campaign (includes webinars and print advertising to alert all planets about the Rebel scum)
  • The Jedi Menace eBook (the truth behind the Jedi traitors and how to alert authorities if you spot one)
  • Don’t Underestimate the Force:  Q&A with Lord Vader (PR Campaign)
  • Join Us Or Die Marketing Campaign (includes blog posts, print ads, and email marketing about the benefits of joining the Empire and hinting at what would happen if you don’t)
  • The Power of the Dark Side Webinar (includes email invitation and presentation to be delivered by Darth Vader to help recruit Sith apprentices)

… and we could go on forever when it comes to Star Wars. The screenshot below is what people actually see during my demo. Do you have a marketing campaign or topic you think I should add to my collection of Darth Vader marketing projects? Let me know!

Screenshot of Campaign screen from Aprix Marketing Manager

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About Daniel Kuperman

Daniel is the CEO and Co-Founder of Aprix Solutions. Follow him on Twitter @danielkuperman.


  1. Marketing Project Management | Aprix Solutions - March 29, 2011

    […] Note: the screenshot above shows an example of a marketing campaign setup in the system and deliverables associated with that campaign. Users have an easy and fast way of knowing what are the components of the campaign and can easily track progress. If you’re curious as to why it looks like there’s some Star Wars theme going on, check out our previous post about Darth Vader being a Marketing Manager. […]

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