Archive | May, 2011
Two Ways to Manage Marketing

The Two Ways to Manage Marketing

As we talk to marketing managers of companies ranging from a couple people doing all the marketing work to a marketing team of a couple dozen, it quickly becomes clear that there are two distinct ways in which marketing is being managed. The typical scenario is: Outlook (or other email client) open all the time [...]

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Marketing Budget Benchmark

2011 Marketing Benchmark Released

Bulldog Solutions put together a nice event last week and together with IDC they announced the new results from IDC’s research on Marketing Benchmarks for 2011. What I liked about the results is that IDC grouped them into three different categories: companies with less than 10 people in their marketing staff, with 10 to 100, [...]

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How to Track Marketing Tasks

Tracking Marketing Tasks “Who is doing what” and “when is that task due” are probably the two most common phrases you hear in a marketing department. Especially a few minutes before a marketing staff meeting where everyone has to discuss progress and update the marketing manager on status of campaigns. For the marketing manager, knowing [...]

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