Archive | June, 2011
From Jell-O to the iPad, a history of content marketing

A Brief History of Content Marketing

The Evolution of Content Marketing What would you do if your sales were down, merchants were not interested in carrying your product and there was no Twitter, Email, or even no Internet for you to leverage? That’s the problem Frank Woodward faced back in 1904 when his Jell-O product proved to be a disastrous investment. […]

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Understanding Marketing Strategy and Tactics

For most of us who are constantly worried about the next email that will go out, the upcoming webinar presentation, or the trade show deadlines, when the talk switches to business and marketing strategy things can get confusing. Not to worry, let’s take a moment to clarify a few terms so that we can all […]

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