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Marketing’s Call for a Salesforce.com Extension

The Growing Gorilla For a company that was unknown 5 or 6 years ago, Salesforce.com is undoubtedly the 100K pound gorilla in the room. And with an appetite for acquiring companies (8 companies within the past 12 months), is also reaching farther onto other branches outside pure-play CRM. As the core of most sales and […]

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Can Marketing learn anything from sales?

Can Marketing learn anything from sales? Most people remember the late 90’s as the beginning of the end for the internet bubble and the decimation of the technology industry.  But the late 90’s also delivered one of the game changing technologies for sales people.  What’s now called CRM or customer relationship Management. The first iteration […]

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