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Marketing Metrics

Marketing Metrics That Matter

What would you do with a 10% increase in your marketing budget? That’s an easy answer for most marketing managers strapped for resources. We could all hire more people, get the website redesigned, and finally give our Pay-Per-Click campaigns the attention they deserve. But, the most important question to ask is what profits would the [...]

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From Jell-O to the iPad, a history of content marketing

A Brief History of Content Marketing

The Evolution of Content Marketing What would you do if your sales were down, merchants were not interested in carrying your product and there was no Twitter, Email, or even no Internet for you to leverage? That’s the problem Frank Woodward faced back in 1904 when his Jell-O product proved to be a disastrous investment. [...]

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Two Ways to Manage Marketing

The Two Ways to Manage Marketing

As we talk to marketing managers of companies ranging from a couple people doing all the marketing work to a marketing team of a couple dozen, it quickly becomes clear that there are two distinct ways in which marketing is being managed. The typical scenario is: Outlook (or other email client) open all the time [...]

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Marketing’s Call for a Salesforce.com Extension

The Growing Gorilla For a company that was unknown 5 or 6 years ago, Salesforce.com is undoubtedly the 100K pound gorilla in the room. And with an appetite for acquiring companies (8 companies within the past 12 months), is also reaching farther onto other branches outside pure-play CRM. As the core of most sales and [...]

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Marketing Project Management House Analogy

Marketing Project Management

How to plan your marketing projects and get things done on time Over commitment is one of the deadly sins of marketing managers. When pressed to deliver more leads, or to help out with a few extra projects the reaction from senior marketing management is the typical “yes, we can do it!”.  The results, we [...]

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Darth Vader: Marketing Manager?

I had to do a demo once and decided to use a bit of humor. Since I was showing how Aprix Marketing Manager, ourproduct, helps marketing managers plan their campaigns and manage marketing workflow, I thought that showing how Darth Vader would manage the Empire’s marketing department would elicit a good chuckle. Since I showed that [...]

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Can Marketing learn anything from sales?

Can Marketing learn anything from sales? Most people remember the late 90’s as the beginning of the end for the internet bubble and the decimation of the technology industry.  But the late 90’s also delivered one of the game changing technologies for sales people.  What’s now called CRM or customer relationship Management. The first iteration [...]

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