MarketingProfs did an excellent job transforming our recently released eBook “A Brief History of Content Marketing” into an online slideshow. It’s a quick read with nice graphics that walks you through the evolution of content marketing, from the late 1800′s to current times. Did you know that… Michelin started producing free tour guides in 1900? [...]
The following story is based on The Brief History of Content Marketing eBook How Jell-O’s Content Marketing Tactics Saved the Company In the early 1900′s, gelatin desserts were not a new invention. Housewives were already familiar with crystallized gelatin from Knox and Cox, which were first developed in 1890 by Charles Knox. The idea [...]
The Evolution of Content Marketing What would you do if your sales were down, merchants were not interested in carrying your product and there was no Twitter, Email, or even no Internet for you to leverage? That’s the problem Frank Woodward faced back in 1904 when his Jell-O product proved to be a disastrous investment. [...]
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