MarketingProfs did an excellent job transforming our recently released eBook “A Brief History of Content Marketing” into an online slideshow. It’s a quick read with nice graphics that walks you through the evolution of content marketing, from the late 1800’s to current times. Did you know that… Michelin started producing free tour guides in 1900? […]

Content Marketing History Lessons
by Daniel Kuperman on July 11, 2011
The following story is based on The Brief History of Content Marketing eBook How Jell-O’s Content Marketing Tactics Saved the Company In the early 1900’s, gelatin desserts were not a new invention. Housewives were already familiar with crystallized gelatin from Knox and Cox, which were first developed in 1890 by Charles Knox. The idea […]

A Brief History of Content Marketing
by Daniel Kuperman on June 20, 2011
The Evolution of Content Marketing What would you do if your sales were down, merchants were not interested in carrying your product and there was no Twitter, Email, or even no Internet for you to leverage? That’s the problem Frank Woodward faced back in 1904 when his Jell-O product proved to be a disastrous investment. […]
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Understanding Marketing Strategy and Tactics June 3, 2011
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Can Marketing learn anything from sales? January 24, 2011
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A Brief History of Content Marketing June 20, 2011
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Darth Vader: Marketing Manager? February 2, 2011
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Insights from the CMO Study October 27, 2011
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Marketing Metrics That Matter August 18, 2011
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Content Marketing History in Slideshow July 22, 2011
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Content Marketing History Lessons July 11, 2011
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A Brief History of Content Marketing June 20, 2011
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looney: This is very nice summarized MKT concepts I've eve...
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Daniel Kuperman: Hi Prugh, thanks for the input! I think we are tal...
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Prugh Roeser: Hi Daniel, It's great to reconnect! We work ...
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Amin: Ken, This sounds like an exciting solution. Coo...
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Ken Anderson: But of course!...
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