The Growing Gorilla For a company that was unknown 5 or 6 years ago, Salesforce.com is undoubtedly the 100K pound gorilla in the room. And with an appetite for acquiring companies (8 companies within the past 12 months), is also reaching farther onto other branches outside pure-play CRM. As the core of most sales and […]
Tag Archives: Marketing Automation
Darth Vader: Marketing Manager?
I had to do a demo once and decided to use a bit of humor. Since I was showing how Aprix Marketing Manager, ourproduct, helps marketing managers plan their campaigns and manage marketing workflow, I thought that showing how Darth Vader would manage the Empire’s marketing department would elicit a good chuckle. Since I showed that […]
Can Marketing learn anything from sales?
Can Marketing learn anything from sales? Most people remember the late 90’s as the beginning of the end for the internet bubble and the decimation of the technology industry. But the late 90’s also delivered one of the game changing technologies for sales people. What’s now called CRM or customer relationship Management. The first iteration […]
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Understanding Marketing Strategy and Tactics
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Can Marketing learn anything from sales?
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A Brief History of Content Marketing
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Why Marketing Meetings Cost So Much
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Darth Vader: Marketing Manager?
