Tag Archives: marketing campaign
Marketing Project Management House Analogy

Marketing Project Management

How to plan your marketing projects and get things done on time Over commitment is one of the deadly sins of marketing managers. When pressed to deliver more leads, or to help out with a few extra projects the reaction from senior marketing management is the typical “yes, we can do it!”.  The results, we […]

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Darth Vader: Marketing Manager?

I had to do a demo once and decided to use a bit of humor. Since I was showing how Aprix Marketing Manager, ourproduct, helps marketing managers plan their campaigns and manage marketing workflow, I thought that showing how Darth Vader would manage the Empire’s marketing department would elicit a good chuckle. Since I showed that […]

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