Tag Archives: marketing planning

Understanding Marketing Strategy and Tactics

For most of us who are constantly worried about the next email that will go out, the upcoming webinar presentation, or the trade show deadlines, when the talk switches to business and marketing strategy things can get confusing. Not to worry, let’s take a moment to clarify a few terms so that we can all […]

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Marketing Project Management House Analogy

Marketing Project Management

How to plan your marketing projects and get things done on time Over commitment is one of the deadly sins of marketing managers. When pressed to deliver more leads, or to help out with a few extra projects the reaction from senior marketing management is the typical “yes, we can do it!”.  The results, we […]

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