As we talk to marketing managers of companies ranging from a couple people doing all the marketing work to a marketing team of a couple dozen, it quickly becomes clear that there are two distinct ways in which marketing is being managed. The typical scenario is: Outlook (or other email client) open all the time […]
Marketing’s Call for a Salesforce.com Extension
by Daniel Kuperman on April 19, 2011
The Growing Gorilla For a company that was unknown 5 or 6 years ago, Salesforce.com is undoubtedly the 100K pound gorilla in the room. And with an appetite for acquiring companies (8 companies within the past 12 months), is also reaching farther onto other branches outside pure-play CRM. As the core of most sales and […]

Marketing Project Management
by Daniel Kuperman on March 29, 2011
How to plan your marketing projects and get things done on time Over commitment is one of the deadly sins of marketing managers. When pressed to deliver more leads, or to help out with a few extra projects the reaction from senior marketing management is the typical “yes, we can do it!”. The results, we […]
Can Marketing learn anything from sales?
by Ken Anderson on January 24, 2011
Can Marketing learn anything from sales? Most people remember the late 90’s as the beginning of the end for the internet bubble and the decimation of the technology industry. But the late 90’s also delivered one of the game changing technologies for sales people. What’s now called CRM or customer relationship Management. The first iteration […]
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Understanding Marketing Strategy and Tactics June 3, 2011
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Can Marketing learn anything from sales? January 24, 2011
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A Brief History of Content Marketing June 20, 2011
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Why Marketing Meetings Cost So Much December 28, 2010
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Darth Vader: Marketing Manager? February 2, 2011
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Insights from the CMO Study October 27, 2011
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Marketing Metrics That Matter August 18, 2011
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Content Marketing History in Slideshow July 22, 2011
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Content Marketing History Lessons July 11, 2011
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A Brief History of Content Marketing June 20, 2011
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looney: This is very nice summarized MKT concepts I've eve...
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Daniel Kuperman: Hi Prugh, thanks for the input! I think we are tal...
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Prugh Roeser: Hi Daniel, It's great to reconnect! We work ...
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Amin: Ken, This sounds like an exciting solution. Coo...
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Ken Anderson: But of course!...
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