MarketingProfs did an excellent job transforming our recently released eBook “A Brief History of Content Marketing” into an online slideshow. It’s a quick read with nice graphics that walks you through the evolution of content marketing, from the late 1800’s to current times. Did you know that… Michelin started producing free tour guides in 1900? […]
Tag Archives: Online Marketing
Updated Webinar Planning Checklist
After getting some feedback from readers we decided to create another version of our original Webinar Planning and Workflow Guide, now in Excel format. This new file (free for download without registration) allows you to fully edit and customize the webinar checklist prior to printing it. The steps involved with webinar planning can vary depending […]
The Webinar Planning and Workflow Guide
Fail to plan and you are planning to fail, goes the saying. Nothing could be closer to the truth when it comes to webinars. Simple from the audience point of view (is just an online presentation, right?) but in reality a very complex operation from an execution standpoint, you know that every detail counts when […]
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Understanding Marketing Strategy and Tactics
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Can Marketing learn anything from sales?
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A Brief History of Content Marketing
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Why Marketing Meetings Cost So Much
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Darth Vader: Marketing Manager?
