MarketingProfs did an excellent job transforming our recently released eBook “A Brief History of Content Marketing” into an online slideshow. It’s a quick read with nice graphics that walks you through the evolution of content marketing, from the late 1800’s to current times. Did you know that… Michelin started producing free tour guides in 1900? […]

Updated Webinar Planning Checklist
by Daniel Kuperman on February 17, 2011
After getting some feedback from readers we decided to create another version of our original Webinar Planning and Workflow Guide, now in Excel format. This new file (free for download without registration) allows you to fully edit and customize the webinar checklist prior to printing it. The steps involved with webinar planning can vary depending […]

The Webinar Planning and Workflow Guide
by Daniel Kuperman on February 14, 2011
Fail to plan and you are planning to fail, goes the saying. Nothing could be closer to the truth when it comes to webinars. Simple from the audience point of view (is just an online presentation, right?) but in reality a very complex operation from an execution standpoint, you know that every detail counts when […]
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Understanding Marketing Strategy and Tactics June 3, 2011
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Can Marketing learn anything from sales? January 24, 2011
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A Brief History of Content Marketing June 20, 2011
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Why Marketing Meetings Cost So Much December 28, 2010
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Darth Vader: Marketing Manager? February 2, 2011
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Insights from the CMO Study October 27, 2011
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Marketing Metrics That Matter August 18, 2011
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Content Marketing History in Slideshow July 22, 2011
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Content Marketing History Lessons July 11, 2011
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A Brief History of Content Marketing June 20, 2011
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looney: This is very nice summarized MKT concepts I've eve...
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Daniel Kuperman: Hi Prugh, thanks for the input! I think we are tal...
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Prugh Roeser: Hi Daniel, It's great to reconnect! We work ...
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Amin: Ken, This sounds like an exciting solution. Coo...
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Ken Anderson: But of course!...
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